Monday, November 07, 2011


If you read The Orange Code and enjoyed it, you may want to deplete your savings just a little more to invest in this new book by Arkadi Kuhlmann. Arkadi and I wrote The Orange Code together and, while we went into it meaning to explain how culture becomes a brand, it unavoidably took us to the topic of leadership. It's this, I've come to believe, on which all the rest of it depends. Leaders build teams. Teams build cultures. Cultures build brands. Brands build communities. It's fashionable to talk about the latter as where marketing is going, but the elephant in the room is always going to be the person in charge. Being that person is what this book is about.

At first, when we were writing The Orange Code, Arkadi resisted making it too personal. With this book, he's got over that. Rock Then Roll is full of hard-won wisdom for leaders, without a doubt. But it's also a fascinating and honest look into what makes this particular leader tick, made all the more so by the knowledge that the three years since The Orange Code launched have been the most challenging a bank CEO could ever face. If you're a leader, or if understanding leaders is important to what you do, it's worth your time. You can find it here.